Milan is creativity: a blend of imagination and innovation applied not only to design, but also to technology and the efficient management of resources. For centuries, Milan has been an outstanding example of “intelligent enterprise,” as a location for experimentation and progress. In this sense, fashion and design are not exceptions to Milan’s practical approach, but an expression of the city’s approach to progressively working towards a positive final result.
These values lie at the heart of the city’s concept of work, in which competitive skills are linked to the aspiration for enterprise and production.
For this reason, Milan plays a leading role in sectors such as fashion, design and architecture, areas in which its international leadership is universally recognized. It is also important in other sectors in which creativity is important, such as publishing, marketing, communications, music, theatre, and entertainment. In the latter sector, a recent departure comprises traditional venues for stand-up comedy, which are now featured on television.
In addition, Milan creates the conditions for generating ideas and values that are encapsulated by enterprise and manufacturing clusters. These can be grouped under the brand “Made in Milan,” representing a mark of pride for an international city.